Author: matyeo

"Why would 'Having a baby' be on here?" Persistent navigation problems

Posted by matyeo on February 9, 2011

In this issue “Why would ‘Having a baby’ be on here?” Persistent navigation problems #GoC #uxwg Web Usability Week rocks! Cluttered and confusing menus and links are some of the biggest problems we find in our user research. Menus are …
Continue reading →

Posted in Design Tagged

3 key elements of task-based website management

Posted by matyeo on October 9, 2010

Over the last couple of years, website governance (both internet & intranet) has emerged as a key strategic management issue. C-level executives have recognized that websites and intranets are vital business assets and that strategic interests are not well served …
Continue reading →

Posted in Design, Management and strategy Tagged

Overlooking intranet usabilty is extremely costly

Posted by matyeo on July 9, 2010

Do you know how usability of your intranet is affecting your business? As more business critical information and applications are accessed via web browsers, it is more important than ever to ensure employees can find and use the content and …
Continue reading →

Posted in Management and strategy Tagged

The Buying Funnel: Making it Easy to Buy

Posted by matyeo on May 9, 2010

In this issue The Buying Funnel: Making it Easy to Buy Look out for The Stranger’s Long Neck! Top Neo Tweets Rocking the MarCom world Businesses, governments, universities… all our organizations are coming to realize just how fundamental and widespread …
Continue reading →

Posted in Management and strategy Tagged , , ,

Secret agent techniques to hide links

Posted by matyeo on January 9, 2010

Link visibility is critical for task success. Users need to find the links that match their task, quickly and with certainty. Until users reach their destination, the only thing they can do (besides search) is to click on a link. …
Continue reading →

Posted in Design Tagged ,

Your website management strategy in 1 slide – Part 2

Posted by matyeo on November 9, 2009

First iteration strategy: Focus only on the top 5% of tasks In Part 1 of ‘Your website management strategy in 1 chart’, we showed why the most effective web strategy might be to focus only on users’ Top Tasks – …
Continue reading →

Posted in Management and strategy Tagged

"It must be an advert – quick, ignore it!"

Posted by matyeo on October 16, 2009

Ten years ago, Jakob Nielsen identified ‘Anything that looks like advertising’ as one of the top ten web design mistakes. In his research, he had found that users were ignoring content that appeared to look like advertising. In a recent usability …
Continue reading →

Posted in Uncategorized Tagged ,

Your website management strategy in 1 slide – Part 1

Posted by matyeo on October 9, 2009

Customer Carewords is a management process The Customer Carewords process is more than a usability process; it’s a management process. Above and beyond producing hard evidence of users’ priorities and tasks, a Customer Carewords project generates focus and commitment from …
Continue reading →

Posted in Management and strategy Tagged

Managing websites is about managing, not about websites

Posted by matyeo on July 9, 2009

In this issue Managing websites is about managing, not about websites Free sales webinar on Task identification – 10am EST Sep 2nd 2009 Neo Tweets! Free Trial – Customer-Centric Index The challenge of managing websites isn’t about websites, it’s about …
Continue reading →

Posted in Management and strategy Tagged , ,

"Click here": a simple usability metric

Posted by matyeo on April 9, 2009

“Click here”: what to measure We’re always looking for simple, cost-effective ways for our clients to highlight and communicate ways to improve their websites. Here’s one very, very simple metric that you might find useful and persuasive in your next …
Continue reading →

Posted in User experience trends Tagged