Author: matyeo

Over the last couple of years, website governance (both internet & intranet) has emerged as a key strategic management issue. C-level executives have recognized that websites and intranets are vital business assets and that strategic interests are not well served …
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Posted in Design, Management and strategy Tagged

Do you know how usability of your intranet is affecting your business? As more business critical information and applications are accessed via web browsers, it is more important than ever to ensure employees can find and use the content and …
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Posted in Management and strategy Tagged

In this issue The Buying Funnel: Making it Easy to Buy Look out for The Stranger’s Long Neck! Top Neo Tweets Rocking the MarCom world Businesses, governments, universities… all our organizations are coming to realize just how fundamental and widespread …
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Link visibility is critical for task success. Users need to find the links that match their task, quickly and with certainty. Until users reach their destination, the only thing they can do (besides search) is to click on a link. …
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Posted in Design Tagged ,

First iteration strategy: Focus only on the top 5% of tasks In Part 1 of ‘Your website management strategy in 1 chart’, we showed why the most effective web strategy might be to focus only on users’ Top Tasks – …
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Posted in Management and strategy Tagged

Ten years ago, Jakob Nielsen identified ‘Anything that looks like advertising’ as one of the top ten web design mistakes. In his research, he had found that users were ignoring content that appeared to look like advertising. In a recent usability …
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Customer Carewords is a management process The Customer Carewords process is more than a usability process; it’s a management process. Above and beyond producing hard evidence of users’ priorities and tasks, a Customer Carewords project generates focus and commitment from …
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Posted in Management and strategy Tagged

In this issue Managing websites is about managing, not about websites Free sales webinar on Task identification – 10am EST Sep 2nd 2009 Neo Tweets! Free Trial – Customer-Centric Index The challenge of managing websites isn’t about websites, it’s about …
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“Click here”: what to measure We’re always looking for simple, cost-effective ways for our clients to highlight and communicate ways to improve their websites. Here’s one very, very simple metric that you might find useful and persuasive in your next …
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Posted in User experience trends Tagged

This month we get back to some basics of website design – making sure your carewords are seen and used optimally. People on the web are selfish, impatient and lazy. They want to accomplish their tasks quickly and with minimal …
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