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Author: matyeo
Posted by matyeo on May 17, 2019
Why do advertising industry bad practices persist? When advertising standards result in a lose-lose for customers as well as for advertisers, we should adopt new standards. As users and customers, our web experience is too often marred by the bad …
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Posted in Management and strategy, User experience trends
Posted by matyeo on April 28, 2017
Potential Online students: Top Task survey We recently carried out a Top Task Identification project for a College with our partner Bob Johnson, surveying visitors for their top tasks on the College website. The 1,545 respondents included potential students considering …
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Posted by matyeo on April 6, 2017
Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the second of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In my first article, 3 Top Tasks for “Online” Future Students: Cost, financial …
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Posted by matyeo on February 21, 2017
Warning: this article contains strong personal and professional opinion, plus some survey design talk! The Trump Make America Great Again Committee has a ‘Mainstream Media Accountability Survey’ at: https://action.donaldjtrump.com/mainstream-media-accountability-survey/ Go take a look; in fact, I urge you to take …
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Posted in Design, Online UX research, User experience trends
Posted by matyeo on February 6, 2017
Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the first of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In a recent top task research project for a U.S. college, we …
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Posted by matyeo on August 10, 2015
Our ongoing UX bench-marking research with Cisco continues to generate fascinating UX data and insights. Just recently Cisco tested and implemented some improvements to the online registration form which users must complete to create an account. As this task is …
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Posted in Design, Management and strategy
Tagged Forms, remote usability testing, usability testing, UX research
Posted by matyeo on October 23, 2014
Service design is becoming a key organizational competence for business success in the Digital Age. Let’s look at a real-life service experience and see what we can learn about absolute requirements for great service design. A (bad) service story Just recently, …
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Posted by matyeo on October 29, 2012
We explore examples of how some higher education websites support their top tasks, with approaches that other web managers can learn from. We and our Customer Carewords partners have worked on 24 higher education websites in North America and Europe. …
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Posted in Design
Tagged Higher Education, recruiting, top tasks, universities
Posted by matyeo on November 9, 2011
In this issue 6 Myths about the Mobile User Experience Mobile myths – Some resources Download or view the ‘Mobile: Extreme Top Tasks’ webinar 6 Myths about the Mobile User Experience About myths and mobile devices Myths are wonderful things. …
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Posted in Mobile, User experience trends
Tagged mobile, userexperience
Posted by matyeo on June 24, 2011
Managers of large websites often struggle with how to allocate scarce resources (people, time, money) in the most cost-effective way, to maximize improvement of the user experience and also meet business goals. The Top Task Law is one simple, strong …
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Posted in Management and strategy
Tagged top tasks
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