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Managing Customer-Centric Websites - Executive Session
Presented by Gerry McGovern,
World-renowned Web content and usability expert
Program
Wednesday, May 7th, 2008
| 07:30 |
Registration and continental breakfast |
| 08:00 |
Session 1: Customer-centric strategy: from “like-to-have” to “must-have”
- The Web and the rise of the empowered customer
- How governments globally see the challenge
- Lessons learned after 15 years of the Web
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| 9:45 |
Morning coffee |
| 10:00 |
Session 2: Task management: achieving efficiencies and savings
- The business case for self-service
- Why managing the technology and/or content is counter-productive
- Management metrics that clearly show whether your website is succeeding or not
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| 11:15 |
Session 3: Customer Centric Index
- A model for measuring how customer-centric your website is
- Discussion, debate, questions
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| 12:00 |
End of session |
This Executive Session is produced in partnership with
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| Ottawa Centre for Research and Innovation (OCRI) |
Overview | Program | Location | Pricing | Register | About Gerry McGovern |Contacts
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