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Creating Customer-Centric Websites
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Why the key to success for your website is a relentless focus
on the
tasks
of your customers—and how to do it
This Masterclass will give you the tools and the arguments to show why a customer-centric approach is the best way to serve customers in Canada—whether they are citizens, potential customers or your own staff. The future of Web management is task management—and this Masterclass will give you the road map to achieve it.
People are driven to your website because they have a task to complete. They want to:
Managers who look after the top websites in the world are changing their focus. They are not managing content. They are not managing technology. They are not managing websites. They are managing tasks.
If you are managing technology, content or websites, you are managing from an organization-centric point of view. If you manage tasks, you are managing from a customer-centric point of view.
Do not miss this rare Canadian visit by Gerry McGovern.
"Gerry has a gift for making the complex simple, the basics fresh, and the important compellingly so. This he accomplished with irrefutable logic, a dollop of wit, and a double serving of passion. The man knows his stuff -- and will make a believer out of you."
David Shaw, Asia-Pacific Brand & Communications Manager, HP Services, Hewlett-Packard Company
“I think a 142 percent increase in sales speaks for itself. We carried out almost no promotion, but have rather focused almost entirely on Gerry McGovern's advice. We can safely attribute these significant improvements in our key metrics and the sales growth to the McGovern approach to web content publication.”
Ricard Giner, Manager for the Study Group Internet Business Department
“Gerry McGovern is a captivating speaker who is passionate about the importance of content and client-centric design. He not only gets you thinking about what content is right for your website but also provides strategies and techniques that are logical and easy to implement.”
Fay Turner, IM Manager, Canada Business, Industry Canada
Have a look at the Program.
This Masterclass is for those who need some extra help in putting the customer at the very centre of their Web strategy. It is for those who want to achieve maximum return on investment in their website. Specifically, this Masterclass will be most useful for:
Get information on the Location and Pricing. There are also opportunities for sponsorship which include complimentary registrations.
To keep informed about this upcoming Masterclass, we invite you to subscribe to the Insighter, our monthly e-newsletter.
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| Ottawa Centre for Research and Innovation (OCRI) |
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