Presented by Gerry McGovern,
World-renowned Web content and usability expert
Following audience demand at Gerry's sold-out event in November 2007, we are pleased to announce a special 1/2 day executive session focused on quickly getting quantifiable results from a Customer Carewords approach to managing your website. Join us for this unique opportunity to learn about Gerry McGovern's proven and powerful techniques for website management.
Hosted by Neo Insight Inc. in collaboration with the
Ottawa Centre for Research and Innovation (OCRI)
May 7, 20087:30am - 12:00noon
Sheraton Ottawa Hotel, Penthouse Meeting Room
150 Albert Street
Ottawa, Ontario, K1P 5G2
The key challenge you face today with your website is not about technology or content. It’s about service. How do you let your customers (citizens, consumers and businesses) more quickly and more easily serve themselves? Because on the Web it’s all about self-service.
The Web is about the shift in power from the organization to the customer. Simply put, the Web empowers customers and citizens more than it empowers organizations. The most successful websites are built around the needs of its users, rather than the demands of organizations and managers. In the long-term, being customer-centric is not a like-to-do, it is a must-do.
Gerry McGovern is world-renowned speaker and expert on Web content and usability. He communicates the essential strategies that every manager needs to know, in an engaging and humorous way that makes his message unforgettable. Do not miss this one-off opportunity.
What you will learn
The business case for self-service. How to know if your website is genuinely delivering value.
Why Web management is about observation. It’s about do as I do, not as I say. It’s about managing based on hard data, not opinion.
Why task management is the new style of web management, and why it is so much more effective than managing the technology or content.
Why words drive action on the Web and how using customer language can dramatically improve the performance of a website.
How to statistically identify customer words using a unique Customer Carewords approach. On the Web, the right words make the sale, deliver the service, and build the brand.
If you are managing technology, content or websites, you are managing from an organization-centric point of view. If you manage tasks, you are managing from a customer-centric point of view.
Who should attend
This Executive session is for senior managers and executives who have to translate strategic plans and visions into coordinated actions by other people. It is for those of you who want to:
Take your vision and manage your website to realize your strategic objectives
Make decisions based on data rather than opinion
Establish a clear return on investment
Maintain a clear focus to get maximum impact from limited resources
Develop actionable metrics for effectively managing the web channel
“At Directgov, we very much believe in putting the citizen first, and that means helping people complete tasks on our website as quickly and as easily as possible. We used the McGovern Method to help us refine and clarify the presentation of our citizen-centric web strategy, and to communicate our approach to our key stakeholders.
"We have been very pleased with results. Directgov visitors continue to grow in number and market share increases, typically placing Directgov in the top five of all government sites. We found Gerry McGovern’s approach of great value in shaping our strategy and defining our way ahead.” Peter Stevens, Strategy and Product Director, Directgov.gov.uk
"The Customer Carewords approach has changed the way we think about our website. McGovern techniques have helped us to continually improve our customer focus. The results are already impressive." Raphael Nolens, e-Marketing Manager, Pioneer Europe
"Our work with Gerry McGovern is driving a real change in the way the agency views its online presence. The Strategy they provided has put us on track for having a really customer-centred website." Simon Ashley, Internet Manager, Corporate Affairs Directorate, Environment Agency
"Gerry McGovern trained us in a methodology and approach that helps us make the best use of the real estate of our website. This has helped us create content that draws people in and makes them want to read further. It is a more rigorous, statistical and customer-driven way of determining the keywords and specific phrases that we should be using." Leigh Adam, Executive Director, Marketing and Communications, UNC Kenan Flagler
“I think the figures speak for themselves. (142 percent increase in sales.) We have carried out almost no promotion, but have rather focused almost entirely on Gerry McGovern’s advice. We can safely attribute these significant improvements in our key metrics and the sales growth to the McGovern approach to web content publication.” Ricard Giner, Manager for the Study Group Internet Business Department
