Website and Web Application Design

What is website and web application design?

Customer experience and task architecture specialists produce new high level designs based on customer-centric methods to improve customer interaction and task completion. The focus is always on helping people complete tasks faster and easier.

Why do website and web application design?

Customer-centric design applies sound behavioural principles and best-practices to optimize the customer experience. This includes getting people to desired content or functions quickly, presenting clear calls to action and supporting common workflows to maximize customer productivity and satisfaction.

When should I do design?

Design work should be considered after identifying opportunities for customer experience improvements. The scope of design activities typically takes 3 to 6 weeks to complete and costs between $8-30K depending on complexity. Design activities are best combined with iterative rounds of usability testing.

What do I get?

Design output is customized to your team’s needs. It can be in the form of a design specification but more typically it is in the form of wireframes, high-level mock-ups of revised screens, or simple prototypes demonstrating the desired behaviour and interaction. Often we test the prototypes to validate the design.

Why Neo Insight?

The quality of a design is dependent on the experience of the designers. All Neo Insight designers have over 10 years of web experience. We’ve also worked with numerous development teams so we understand how to make the critical design decisions that achieve the optimal balance of customer, business and technical needs.

Email us to discuss your needs

or call us at +1 (613) 271-3001

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