Wireframing & Prototyping

Use fast, cost-effective techniques to get your design ideas in front of customers as early as possible in the design process. Repeat fast design-and-test cycles to discover users' needs, to maintain focus on user priorities, and to let users test-drive your innovative ideas.


  • Obtain early user data and feedback to inform your web and application design decisions.
  • Discover what really matters to your customers and users before you've invested too much in design or development.
  • Employ customer and user data to prioritize your development timelines, effort and resources.
  • Involve and engage your users—customers, staff, etc—in your design process to improve buy-in, communications and commitment.

What is Wireframing and Prototyping?

  • Wireframes are basic web page or application screen layouts, without detailed graphics or finalized layout. They can be linked to simulate navigatin or appplication behaviour.
  • Producing wireframes forces the design team to address key issues as early as possible.
  • Wireframes also allow you to observe real user behaviour as they interact with your wireframes, and to obtain detailed feedback about your designs, alternatives, and ideas.
  • Prototypes are used later in the process, for more complex interactions, to simulate real behaviour of widgets (e.g. mega-menus), and to illustrate branding, imagery etc.

What is the cost and timeframe?

  • Typically takes 6-12 weeks to iterate through 3 design-and-test cycles - but it depends on your flexibility and the responsiveness of your designers and managers.
  • Costs typically range from $20-50K depending on the complexity of the website or application.

When should I do Wireframing and Prototyping?

  • When you have innovative ideas you'd like to test with users, quickly and cheaply.
  • When you have a complex website or application with tough design decisions that would benefit from user data and feedback.
  • When you need to prioritize your timescales, effort and resources, based on user priorities.

What do I get?

  • For each design-and-test cycle you get a set of wireframes or prototypes of the critical pages, user interaction and navigation components of your website or application.
  • For each design-and-test cycle you get a round of usability testing with representative users, an analysis and (re)design recommendations.

Why Neo Insight?

  • We use the latest tools and techniques that enable increasingly rapid design and testing.
  • Each of us has more than 20 years' experience of design, and working with design and development teams, so we understand the technical challenges, and the design trade-offas that you have to make.
  • Each tester has a minimum of 15 years of web experience and engages in hundreds of test sessions yearly.
  • We track industry trends that affect customer expectations and understand how to help you make the critical decisions needed to balance your customer, business, and technical needs.

Email us to discuss your needs

Or call us at:
+1 (613) 271-3001
+1 (866) 322-8522 Toll-Free


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