Tag: top tasks

Performance measurement offers new ways to manage effectiveness and efficiency of tasks. Search is often associated with top tasks and a key component of findability on the web. Through our partnership with Gerry McGovern we’ve been helping to research and …
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First iteration strategy: Focus only on the top 5% of tasks In Part 1 of ‘Your website management strategy in 1 chart’, we showed why the most effective web strategy might be to focus only on users’ Top Tasks – …
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Ten years ago, Jakob Nielsen identified ‘Anything that looks like advertising’ as one of the top ten web design mistakes. In his research, he had found that users were ignoring content that appeared to look like advertising. In a recent usability …
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Customer Carewords is a management process The Customer Carewords process is more than a usability process; it’s a management process. Above and beyond producing hard evidence of users’ priorities and tasks, a Customer Carewords project generates focus and commitment from …
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The “long neck” refers to the 5% of your web content responsible for 80% of your web visits. The “long tail” refers to the bulk of your web pages that get very few visits. The long tail is exemplified by e-commerce …
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How long do your users take to perform important tasks on your website? Could you answer your senior executives if they asked you? Never before in history has it been possible to answer such a question so accurately. Task management …
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We recently completed another of our Task Identification projects. At the end of the process we worked with the team to take their new insights and start creating wireframes that would better support their top tasks. For one client, over …
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Providing links to your top tasks on your home page or a major landing page is not a solution to top task management. Top tasks need to be doable on those pages, not just linked. It wouldn’t be too bad …
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Who and what are your landing pages designed for? Knowing the answer to this question is critical to website success. What is a landing page? Your Home page is a landing page. Any page arrived at via your main navigation. …
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