Managers of large websites often struggle with how to allocate scarce resources (people, time, money) in the most cost-effective way, to maximize improvement of the user experience and also meet business goals. The Top Task Law is one simple, strong …
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Posted in Management and strategy Tagged

Are your customers or employees drowning in website content? Are they having trouble doing what they came to the website to do? Unbridled and poorly managed content proliferation is one of the biggest risks of our digital age. Many of …
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Posted in Management and strategy, Uncategorized Tagged ,

In this issue Win the war on distraction Improving Find People, the #1 intranet task: Webinar recording now available Biggest challenge in user experience Win the war on distraction   Distraction is a major source of usability issues we see …
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Posted in Management and strategy Tagged ,

In our November newsletter we challenged you to try two tasks on each of two online bookstore websites – Amazon.com versus BarnesandNoble.com. We had 45 people respond to the challenge. The main results are shown below from a screen capture of the Loop11 dashboard. Wording …
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Posted in Online UX research, Remote usability testing Tagged

Neo Insight’s e-newsletter on Customer Experience topics and techniques. The use of mega menus is increasing ever since Jakob Nielsen’s 2009 article: Mega Drop-Down Navigation Menus Work Well. Mega menus refer to large panels of links that drop down or …
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In this issue “Why would ‘Having a baby’ be on here?” Persistent navigation problems #GoC #uxwg Web Usability Week rocks! Cluttered and confusing menus and links are some of the biggest problems we find in our user research. Menus are …
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Posted in Design Tagged

We’ve been applying some new online research techniques to the evaluation of both proposed and existing information architectures on our clients’ websites. These techniques focus on the words and labels that drive visitors through their top tasks. In this article, …
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Posted in Remote usability testing, User experience trends Tagged , ,

Over the last couple of years, website governance (both internet & intranet) has emerged as a key strategic management issue. C-level executives have recognized that websites and intranets are vital business assets and that strategic interests are not well served …
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Posted in Design, Management and strategy Tagged

In this issue People bring their Google expectations to your site Top Neo Tweets Over 30 billion web searches were conducted this summer, according to data collected by Comstor. Most of them took place on Google – averaging out to …
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There is great pressure on businesses to keep people from being unemployed. Yet many workers are under-employed when an intranet hinders their efficiency. Intranet usability is a big problem. Would your senior executives be concerned that employees cannot do their …
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