We explore examples of how some higher education websites support their top tasks, with approaches that other web managers can learn from. We and our Customer Carewords partners have worked on 24 higher education websites in North America and Europe. …
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Posted in Design Tagged , , ,

Neo Insight has extensive experience designing mega menus with public and corporate clients. We’ve shared our learning in previous articles about mega menu design and the big improvements in task success rates that careful design and testing can deliver. Recently, …
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A few months ago, our partner Gerry McGovern wrote about ‘the vital importance of the first-click’. He cited a study by Web Usability which found that customers who clicked the correct first step in the task were twice as likely …
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Posted in Online UX research, Remote usability testing Tagged , , , ,

Touch-enabled devices are proliferating at an astonishing rate. Touch, multi touch and gesture user interfaces are here to stay, but the wide variation between platforms – and even between applications on one platform – in what each touch action means, …
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Posted in Design, Mobile Tagged , , , ,

This is a custom excerpt for the “New task analytics for managing Top Tasks” post. It replaces the 240 character summary that is automatically generated from the post contents.
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Posted in Management and strategy Tagged ,

In this issue 6 Myths about the Mobile User Experience Mobile myths – Some resources Download or view the ‘Mobile: Extreme Top Tasks’ webinar 6 Myths about the Mobile User Experience About myths and mobile devices Myths are wonderful things. …
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Posted in Mobile, User experience trends Tagged ,

In this issue Discovery systems create a usability domino effect BizPal and Articles by the Systemscope Discovery Team Free webinar: Managing Council Top Tasks: Saving Customers’ Time Celebrate World Usability Day with a free First Click Test – Only 5 …
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Posted in Design Tagged ,

  Recent work with a Fortune 100 high-tech firm is validating four killer web strategies and proving the benefits of a top task management approach. The company team adopted strategies to focus on their customers’ top tasks, measure top task …
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Posted in Management and strategy, Remote usability testing Tagged , , ,

Top Task culture = share the vision + measure behaviour + re-organize for UX Jared Spool has researched the key characteristics of top-performing organizations. His organization helps people move toward three characteristics: vision, feedback, and culture. We agree. Hats off …
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Posted in Management and strategy Tagged

People value every second on the web – we often hear “Don’t waste my time!” In all of our various usability testing methods, we always measure the time to perform a task – whether the person is finding the recycling …
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Posted in Management and strategy Tagged