Category: Uncategorized

Performance measurement offers new ways to manage effectiveness and efficiency of tasks. Search is often associated with top tasks and a key component of findability on the web. Through our partnership with Gerry McGovern we’ve been helping to research and …
Continue reading

Posted in Uncategorized Tagged ,

(CCI) projects over the past year that measured those factors that were really annoying customers on client websites or intranets. Invariably the two largest contributors to a negative experience are poor search results and confusing menus and links. People are …
Continue reading

Posted in Uncategorized Tagged

Ten years ago, Jakob Nielsen identified ‘Anything that looks like advertising’ as one of the top ten web design mistakes. In his research, he had found that users were ignoring content that appeared to look like advertising. In a recent usability …
Continue reading

Posted in Uncategorized Tagged ,

The “long neck” refers to the 5% of your web content responsible for 80% of your web visits. The “long tail” refers to the bulk of your web pages that get very few visits. The long tail is exemplified by e-commerce …
Continue reading

Posted in Management and strategy, Uncategorized Tagged

We recently completed another of our Task Identification projects. At the end of the process we worked with the team to take their new insights and start creating wireframes that would better support their top tasks. For one client, over …
Continue reading

Posted in Uncategorized Tagged ,

The tax folks offer an online way for businesses to figure what they owe the government –the Payroll Calculator on the Canada Revenue Agency website. Just try to use it. Arriving by search works pretty well. The alternative is to wade through …
Continue reading

Posted in Uncategorized Tagged

Input forms invariably show up on most websites we test. Often people give little regard to forms design but the details can really affect the speed and accuracy with which people fill them out. An eye-tracking study on label alignment, conducted …
Continue reading

Posted in Uncategorized Tagged ,

This month we get back to some basics of website design – making sure your carewords are seen and used optimally. People on the web are selfish, impatient and lazy. They want to accomplish their tasks quickly and with minimal …
Continue reading

Posted in Uncategorized Tagged ,

Both Wikia and Wikipedia will be very focused on usability in 2009. On December 3rd, the Wikimedia Foundation was awarded a grant of $890,000 by the Stanton Foundation to make Wikipedia’s editing interface easier to use. In a recent interview, co-founder of …
Continue reading

Posted in Uncategorized

Obama’s inauguration was the focus of huge media coverage and interest around the world. Somewhere between 1 million and 5 million people (the estimates vary wildly) were present to experience things first-hand in Washington, D.C. (even if not up close …
Continue reading

Posted in Uncategorized