Category: Management and strategy

Where is the most valuable real estate on your web pages? Top centre. Make sure your top tasks are given centre stage or at least the links that lead to completion of your top tasks. We just completed several projects …
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Google says a faster web will make a better world, that customers prefer websites that are faster, and that we’ve only just begun. We agree. But Google cannot do this on its own. So Google is asking people to work …
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First iteration strategy: Focus only on the top 5% of tasks In Part 1 of ‘Your website management strategy in 1 chart’, we showed why the most effective web strategy might be to focus only on users’ Top Tasks – …
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Customer Carewords is a management process The Customer Carewords process is more than a usability process; it’s a management process. Above and beyond producing hard evidence of users’ priorities and tasks, a Customer Carewords project generates focus and commitment from …
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The “long neck” refers to the 5% of your web content responsible for 80% of your web visits. The “long tail” refers to the bulk of your web pages that get very few visits. The long tail is exemplified by e-commerce …
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How long do your users take to perform important tasks on your website? Could you answer your senior executives if they asked you? Never before in history has it been possible to answer such a question so accurately. Task management …
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Providing links to your top tasks on your home page or a major landing page is not a solution to top task management. Top tasks need to be doable on those pages, not just linked. It wouldn’t be too bad …
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In this issue Managing websites is about managing, not about websites Free sales webinar on Task identification – 10am EST Sep 2nd 2009 Neo Tweets! Free Trial – Customer-Centric Index The challenge of managing websites isn’t about websites, it’s about …
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Once in awhile we ask whether we are in a position to solve the bigger problems. What about the really big problems facing the world right now? Are we as a profession having impact on the economic crises we face? …
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Gerry McGovern, Neo Insight, and other partners in Customer Carewords have worked with government organizations in many countries over the years, evangelizing and implementing task-based approaches to managing government websites. A few weeks ago, Gerry did a webinar for 400 …
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