Author: ssmith

A link is a promise Gerry McGovern says “a link is a promise, and if websites were marriages, many would end in divorce”. Links need to keep their promise or people are frustrated. Designing links is the fundamental skill of the …
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Posted in Uncategorized Tagged

Sometimes it is hard to find budget for user research. In a budget crunch, decisions can overlook the importance of user input in managing a user experience. Whether you manage a website or an application, you can’t be decisive without …
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Posted in Uncategorized Tagged

Google says a faster web will make a better world, that customers prefer websites that are faster, and that we’ve only just begun. We agree. But Google cannot do this on its own. So Google is asking people to work …
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Posted in Management and strategy Tagged ,

The “long neck” refers to the 5% of your web content responsible for 80% of your web visits. The “long tail” refers to the bulk of your web pages that get very few visits. The long tail is exemplified by e-commerce …
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Posted in Management and strategy, Uncategorized Tagged

How long do your users take to perform important tasks on your website? Could you answer your senior executives if they asked you? Never before in history has it been possible to answer such a question so accurately. Task management …
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Posted in Management and strategy Tagged ,

The tax folks offer an online way for businesses to figure what they owe the government –the Payroll Calculator on the Canada Revenue Agency website. Just try to use it. Arriving by search works pretty well. The alternative is to wade through …
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Once in awhile we ask whether we are in a position to solve the bigger problems. What about the really big problems facing the world right now? Are we as a profession having impact on the economic crises we face? …
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Posted in Management and strategy Tagged

Where is usability testing heading? One way to answer that is to follow the trends in patents. Inventions in usability testing patents show a trend toward equipping the usability professional with affordable toos to analyse behaviour patterns. In recent years, …
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Posted in Remote usability testing

People are often using alternative means to get around your web site. Your main navigation is not the only means they use. Popular features like Site Map, Top Links, A-Z Index, Search, and language selection offer an alternative. We discuss …
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Posted in Uncategorized Tagged

Links are critical to good web pages. Links are scanned by your web visitors. Links connect pages into a flow that can help users accomplish tasks. Yet the skills to write links are not widely learned. Good writers often are …
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Posted in Design, Management and strategy