Author: Lisa

When choosing online research tools, it helps to have confidence that the data produced by the tool will  do a reasonable job of predicting what will be found using moderated usability testing — the gold standard of usability research.   Recently, …
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Posted in Design, Remote usability testing

At IA Summit 2014 in March, Neo Insight’s Lisa Fast presented about creative approaches to Information Architecture.  This interactive session covered a range of ways to use online tools to address  common research challenges. Listen to Lisa’s presentation (MP3 | …
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Posted in Events & Speaking, Online UX research

A potential client recently asked “How can you help us after the testing?” To answer, I came up with some scenarios that reflect the role a UX consulting agency like ours can play.  Whether you are a client or a …
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Posted in Online UX research

One of the joys of UX research is the chance to come up with a creative solution to a research challenge. In this case, I had a short time to validate the menu design for a huge interactive voice response (IVR) telephone system. …
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Posted in Online UX research Tagged , , , ,

Sometimes, you need to take a step back to notice problems that you could avoid by following your own advice! In my case, I’ve been working away on this web site for a few days, ensuring that top tasks and …
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Posted in Uncategorized Tagged , ,

In this article, we’ll describe two creative techniques that generate a wonderful range of usability testing participants and still meet Canadian requirements to store survey data on data servers in Canada. Better recruiting techniques help web teams get faster and …
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Posted in Remote usability testing Tagged , , , , ,

Neo Insight has extensive experience designing mega menus with public and corporate clients. We’ve shared our learning in previous articles about mega menu design and the big improvements in task success rates that careful design and testing can deliver. Recently, …
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A few months ago, our partner Gerry McGovern wrote about ‘the vital importance of the first-click’. He cited a study by Web Usability which found that customers who clicked the correct first step in the task were twice as likely …
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Posted in Online UX research, Remote usability testing Tagged , , , ,

In this issue Discovery systems create a usability domino effect BizPal and Articles by the Systemscope Discovery Team Free webinar: Managing Council Top Tasks: Saving Customers’ Time Celebrate World Usability Day with a free First Click Test – Only 5 …
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Posted in Design Tagged ,

In our November newsletter we challenged you to try two tasks on each of two online bookstore websites – Amazon.com versus BarnesandNoble.com. We had 45 people respond to the challenge. The main results are shown below from a screen capture of the Loop11 dashboard. Wording …
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Posted in Online UX research, Remote usability testing Tagged