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In this issue Are Visitors Seeing Your Top Tasks? Summer Reading: The Stranger’s Long Neck … Top Neo Tweets Our team was reviewing some web usability testing videos recently, and across many different projects, we heard a familiar refrain from …
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Where is the most valuable real estate on your web pages? Top centre. Make sure your top tasks are given centre stage or at least the links that lead to completion of your top tasks. We just completed several projects …
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Posted in Management and strategy Tagged ,

Providing links to your top tasks on your home page or a major landing page is not a solution to top task management. Top tasks need to be doable on those pages, not just linked. It wouldn’t be too bad …
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Posted in Management and strategy Tagged

Who and what are your landing pages designed for? Knowing the answer to this question is critical to website success. What is a landing page? Your Home page is a landing page. Any page arrived at via your main navigation. …
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Gerry McGovern, Neo Insight, and other partners in Customer Carewords have worked with government organizations in many countries over the years, evangelizing and implementing task-based approaches to managing government websites. A few weeks ago, Gerry did a webinar for 400 …
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Posted in Management and strategy Tagged

In this issue   How to build momentum to manage your Top Tasks Revolve around your users – not vice versa The two minute warning Define your users by their actions – not as an “audience” Why usability is one …
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Posted in Management and strategy

The explosive growth in mobile devices poses significant user experience challenges. Mobile devices that run web applications are ubiquitous – 20 million Blackberry devices and 10 million iPhones are in use, and 1.5 million Google Android devices have been pre-sold. …
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Posted in Design

Website navigation should help users quickly accomplish their tasks. Unfortunately, we often see websites maintaining a fixed set of global links on every page, most of which are no longer pertinent to the task at hand once a user makes …
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Posted in Design

Neo Insight’s e-newsletter on User Experience topics and techniques. We invite you to subscribe to our monthly e-newsletter: In this issue Managing your users’ tasks: 6 measures you need to know Early prototyping tools: Balsamiq, Axure…? Free webinars: Task Measurement; Educational …
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Posted in Management and strategy

Neo Insight’s e-newsletter on Customer Experience topics and techniques. We invite you to subscribe to our monthly e-newsletter. In this issue Four principles to improve your customers’ experience What’s wrong with the Canadian Government’s Common Look and Feel (CLF2) Free …
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Posted in Design