Webinar: What do employees want to do in the digital workplace?

DOWNLOAD VIDEO (WMV: 50MB: 49 minutes)

(This webinar occurred April 16th, 2014)

Discover the common patterns of tasks that employees expect to be able to do in the digital workplace and how the analysis can be used in the delivery of effective digital workplaces. Brian presented analysis of 50,000 employee votes from intranet Top Task surveys for clients around the world.


  1. What are the common top tasks of employees worldwide?
  2. What tasks are growing in popularity?
  3. What are the differences between organisations?
  4. How can the data be used to accelerate the design and delivery of digital workplaces?

Customer Carewords helps organizations manage their intranet by managing Top Tasks, rather than focusing on the content or technology. We identify and measure how effective and efficient the intranet is at supporting employees’ Top Tasks.  The number one objective of your intranet is to make staff more productive.

Neo Insight, in partnership with Gerry McGovern and Customer Carewords has done Top Task analysis of intranets for clients in government, higher education, and the private sector. Feel free to contact us at or 613-271-3001 if you’d like to know more about the Top Task methodology.


Brian Lamb of Customer Carewords has done extensive research on the top tasks of employee intranets. For example, Brian’s research concluded that improving just one task on intranets, “Find a person”, could save $1.5 million for a 10,000-employee organization, typically, by improving completion rates that in testing range below 50%.

Brian’s bio: http://www.customercarewords.com/about-brian.html

Brian’s Twitter: @Mr_FindaPerson

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