IA Summit 2014 Twist Your Tools

Posted on March 26, 2014 by Lisa

At IA Summit 2014 in March, Neo Insight’s Lisa Fast presented about creative approaches to Information Architecture.  This interactive session covered a range of ways to use online tools to address  common research challenges.

Examples include: how to add an invitation for live testing to a tree test, how to capture responses to top-level facet selections via a survey tool and how you can use survey tools to prototype wizard-like application forms.

This session will provide you with some new ideas about using online usability tools to help your team make great design decisions.

Problem 1:
Recruit a range of site visitors for moderated testing during iterative IA design.

  • Solution: Add an invitation/screener to the end of an unmoderated IA study
  • Demo: Treejack tasks (2) from the original Benchmark navigation design, followed by a FluidSurveys screener
  • http://bit.ly/ia14recruit [3]

Problem 2:
Understand whether users choose the right set of facets for top tasks when the facets are grouped into headings.

  • Solution: When users need to select a set of facets to solve the task: use an entire page of an online survey to show a task, headings and facets – all as separate ‘questions’
  • Demo: SurveyMonkey Online survey with two of the 10 tasks
  • http://bit.ly/ia14facetsurvey [4]

  • Solution: When only one facet is the ‘right’ facet for the task: use Treejack to test headings and facet selections. Compare versions until first clicks on headings reach target rates.
  • Demo: Treejack study (2 tasks) with headings as first level in tree
  • http://bit.ly/ia14treefacet [5]

Problem 3:
Compare two alternative telephone voice response IA designs before the 40 page script is recorded.

Problem 4:
Identify the long neck of top tasks on your web site and the long tail of tiny tasks.

  • Solution: Turn card sorting into a quick online voting survey – where one question can have 100 items.
  • Demo: Intranet top task ranking question on Survey Monkey
    * based on the method described by Gerry McGovern in The Stranger’s Long Neck [7]


URLs in this post:

[1] Listen to Lisa’s presentation: http://ia-summit-library.s3.amazonaws.com/podcasts/ias2014/33-Twist-your-tools-Creative-IA-applications-of-online-research.mp3

[2] Read the transcript: http://library.iasummit.org/podcasts/twist-your-tools-creative-ia-applications-of-online-research/#transcript

[3] http://bit.ly/ia14recruit: http://bit.ly/ia14recruit

[4] http://bit.ly/ia14facetsurvey: http://bit.ly/ia14facetsurvey

[5] http://bit.ly/ia14treefacet: http://bit.ly/ia14treefacet

[6] Read this blog article : http://neoinsight.com/blog/2013/09/16/twist-your-tools-test-an-ivr-phone-system-on-the-web/

[7] The Stranger’s Long Neck: http://www.amazon.ca/Strangers-Long-Neck-Deliver-Customers-ebook/dp/B003YL3OXC/ref=sr_1_1?ie=UTF8&qid=1394550088&sr=8-1&keywords=stranger+long+neck

[8] http://bit.ly/ia14toptasks: http://bit.ly/ia14toptasks

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